Save on Energy

About our ads

Interest-Based Advertising

The IESO may work with third-parties such as ad networks and other advertising companies that use their own tracking technologies (including cookies and pixel tags) on the Save on Energy website and other websites in order to provide you with tailored advertisements across the Internet. These companies may collect information about your activity on our website and third-party websites (such as web pages you visit and your interaction with our advertising and other communications) and use this information to make predictions about your preferences and deliver ads that are more relevant to you on third party websites. This information may also be used to track and evaluate the effectiveness of our online advertising campaigns. We may also work with third parties who may serve you with targeted advertising and offers based on your location.

For more information about interest-based advertising on your desktop or mobile browser and to understand your options, including how you can opt-out of receiving interest-based ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada (DAAC) Self-Regulatory Program for Online Interest-Based Advertising, please visit the DAAC website at http://youradchoices.ca/choices.

Please note that even if you opt-out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests.

Interest-based advertising opt-outs work by saving cookies in your browser that tell the various ad partners that you have opted-out. Because cookies are generally browser-specific, your choice will only apply to the web browser from which you opt-out. You must opt-out from each web browser from which you do not want interest-based advertising (and this may involve different devices, if you use more than one). Because the opt-outs are cookie-based, if you delete or clear your browser’s cookies, you will need to opt-out again.


For further information on our privacy practices, please see the IESO Privacy Policy.